Because….
…every 90 minutes, someone is diagnosed with ALS. And every 90 minutes, someone dies as a result of this debilitating disease.
…the ALS Association empowers people with the disease, and their families, to live fuller lives. And they lead the fight for the cure.
…we know the power of the Internet and Social Media to spread knowledge, care and compassion is truly world-changing.
Because when human beings collectively focus their energy, they can accomplish miraculous things
…like cure disease.
Our Story
The family of Bill Emerson, our beloved CEO at Quicken Loans, felt the devastating effects of ALS when he lost his brother-in law to the disease in 2008.
Bill, a Penn State alum and former running back for the Penn State Nittany Lions, had another personal encounter with ALS when he recently learned his friend and Penn State teammate Steve Smith – formerly of the Oakland Raiders and Seattle Seahawks – received the diagnosis.
Now the Corporate Chairman of the Walk to Defeat ALS in metro Detroit, Bill has inspired and challenged us to make a difference in the lives of people with ALS.
We’ve decided to take Bill’s challenge to the Internet, and use the power of Social Media like Twitter, Facebook and blogs to take the drive national … and maybe even global. We’re counting on millions of social media users to spread the word and drive at least $70,000 in donations.
The idea of using social media to drive social good isn’t new, but the TweetForAls.com team believes that through using Crowdwise, we can create an added level of participation and awareness for this cause. We are encouraging people to donate however much they’re able to give and to share it with at least 5 friends who will do the same. No matter how large or small, every dollar will contribute to us reaching our collective goal of $70,000 to help fight ALS.
